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Doing Good

​Some of you may have lately seen "The Social Dilemma", a movie by Netflix, exposing how companies apply methods of social engineering to influence our minds and behavior for maximizing their profits.

In our work we don't use these kinds of deceptive methods (namely "dark patterns") because we believe that when a company deceits its clients or users, it eventually harms itself - this is a LOSE-LOSE situation.

Instead, we lead a WIN-WIN directive in our product planning & design.
When a company is interested in its clients welfare, alongside its own profits, the product comes out much more powerful and influential.